Designed in the browser, not in a slide
Layouts get judged where they will live. We build the real thing early, so you are approving a page that scrolls rather than a picture of one.
Website
Our website process combines strategy, UX/UI design, development and SEO to create websites that are clear, functional and built to grow your business.
Why Align
Four things that decide how the work turns out.
Hand-coded, no page builder
No theme, no plugin stack holding the layout together. The markup is ours, so the site stays fast as the content grows and nothing breaks on an update.
SEO goes in during the build
Structure, metadata, internal linking and speed are decided while the pages are drawn, not bolted on by someone else six months after launch.
Tested on the phone your traffic uses
We check on a mid-range Android on a real connection, not only on a 16-inch laptop plugged into office fibre.
You get the keys
Launch comes with a guide written for your team rather than for developers, and maintenance afterwards only if you want it.
By the numbers
Start a project
What the work adds up to.
0.9s
Median first paint on 4G
Measured on a mid-range Android, not a desktop lab run.
70+
Websites built and optimized
Across nine industries since 2017.
12
Steps from kickoff to handover
All of them written down before the project starts.
What we deliver
From strategy and UX/UI design to development, SEO and launch
In practice
What the work looks like up close.
Written by hand, line by line
No page builder, no theme, no plugin stack to keep alive. That is why the pages load in under a second and still behave three years from now.
Fast on the phone people actually own
Every build is measured on a mid-range Android over a normal connection. If it is quick there, it is quick everywhere.
The process
How it actually runs.
PAC meeting and goals
We agree on objectives, timeline and the information the project runs on before anything is drawn.
Design style
We explore visual direction: color, typography and the references your brand should sit next to.
Content and wireframe
We structure the sitemap, organize the content and define the UX layout.
Homepage design
The homepage sets the visual direction the rest of the site inherits.
Design the website
We extend that visual system across the remaining pages.
Build the homepage
We develop the homepage structure and the reusable components underneath it.
Build the remaining pages
We build out the rest, reviewing quality page by page.
SEO the website
On-page SEO goes in during the build: meta content, structure and optimization.
Pre-launch checks
We test design, content, links, responsiveness and every piece of functionality.
Launch and handover
The site goes live with a user guide written for your team, not for developers.
Maintenance and ongoing support
Updates, monitoring and bug fixes after launch.
Growth and continuous optimization
Long-term SEO, content and UX improvements once real traffic starts arriving.
Selected work
See all work
Where this has gone before.
What you get
What lands on your side.
- Strategy alignment
- Sitemap planning
- UX/UI design
- Custom development
- On-page SEO
- Quality testing
- Post-launch guidance
- Maintenance support
Who it’s for
Best fit if this sounds like you.
- Startups
- Established brands
- Growing companies
- Service-based businesses
- Teams with complex content
- Brands that need consistency
Clients
Who we do this for.
“They managed to offer a professional website that was so affordable compared to the effort that they put in.”
Head of Marketing, Ardor Group
“Align’s commitment to excellence and ability to deliver high-quality results on time has been remarkable.”
Richard Carter, Owner, Sierra Consulting
“They were unique in working across time zones, which worked well for my team, who do as well.”
Chair of Comms Working Group, Tiger Conservation Coalition
Questions
Asked often enough to answer here.
How long does a website take?
A marketing site of ten to twenty pages usually runs ten to fourteen weeks from kickoff to launch. The design phase is the part that moves: it depends on how quickly content and feedback come back from your side.
Do you build on WordPress, Webflow or something custom?
The best technology is the one that fits the problem. We build hand-coded front ends and connect whichever CMS your team will realistically maintain. We recommend after we understand the workflow, not before.
Will we be able to update the site ourselves?
Yes. Editable regions are agreed during the wireframe stage, and handover includes a written guide and a walkthrough for the people who will use it.
Is SEO included in a website project?
On-page SEO is part of the build: structure, metadata, headings, speed and internal linking. Ongoing SEO (content, link building and reporting) is a separate engagement, and plenty of clients take it and plenty do not.
What happens after launch?
You get a warranty period for fixes, and the option of monthly maintenance: updates, monitoring, and the small improvements that come out of real traffic once people start using the site.
Can you work with our existing brand guidelines?
Yes, and we will tell you where the guidelines run out. Most brand books were written for print and stop short of interaction states, motion and dark mode; we fill those gaps and hand the additions back to you.
Other services
The rest of the work.
Branding
Strategy, identity and the rules that keep it consistent once the team grows past you.
SEO
Technical fixes, topical coverage and content that compounds, measured against revenue, not rankings alone.
AI & GEO
Automating the repetitive half of marketing, and making sure AI engines can find and quote you.